@dannytaurus SoundSync can currently receive information related to the product’s operation and the customer journey, including:

When the plugin is opened or connects to SoundSync Activation, validation, restoration, and deactivation activity The installed plugin version The product and license associated with the activation A hashed installation/device identifier for managing activations Interactions with SoundSync-provided areas such as activation, account, store, support, and update interfaces Timestamps showing recent validation or connection activity

This can be combined with information already created elsewhere in SoundSync, such as purchases, products owned, downloads, customer accounts, support activity, email engagement, and marketing consent.

That makes practical things possible. For example, a developer could notify customers using an outdated version, help somebody who purchased but never activated, exclude existing owners from a promotion, or create a re-engagement flow based on meaningful customer activity, cart recovery, etc, etc.

SoundSync does not inspect or collect the customer’s audio, MIDI, presets, parameter changes, DAW projects, filenames, or what they are creating. We are interested in product lifecycle events that help with licensing, updates, support, and relevant communication, not the customer’s creative activity.

We also try to keep the principle fairly simple, collect the minimum information needed for the feature, be clear about how it is used, and give developers the controls they need to handle consent and privacy properly.

Some of this varies by integration. For example, the HISE package can report plugin-open and SoundSync interface events, while licensing integrations naturally generate activation and validation events whenever they communicate with SoundSync.

@dannytaurus Including the email marketing is a pretty smooth move. Does the % fluctuate at all based on usage, number of contacts, emails sent, etc.? Or a minimum monthly in sales?

I've seen Gumroad around but never used it. I went straight from the wacky world of Wordpress to developing and using Soundsync.

Is your reason for no licenses just less user friction?

I'd love to see the comparison in price! That's the type of thing that tickles my pickle.